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Rafaela Cardoso

Product Designer (UX/UI)

General info

Experience:
5+ years
Based in:
Florianópolis, Brazil
Contact:
Email / Linkedin

Summary

Product Designer with 5+ years of experience designing SaaS solutions across behavioral data, real estate, logistics, and financial services industries. Proven ability to deliver impactful B2B and B2C products, collaborating with teams from Brazil, the U.S., and Canada. Skilled in design systems, prototyping, and user-centered solutions. Recognized for balancing business goals with user needs, improving efficiency, and driving product success through cross-functional collaboration.

Skills

UX Designer, UI Designer, Prototyping, Collaboration, Communication, Problem-Solving, Critical Thinking, Figma, Responsive Design, Mobile Design, Google Material Design, Material UI, Empathy, Ownership, Design Systems, Usability Testing, Miro, Product Strategy, Adaptability, Agile Methodologies, Kanban, Data Analysis.

Experiences

Data Rudder

Data Rudder is an AI-driven analytics company that leverages clients' data to detect fraudulent financial transactions and enhance decision-making, ultimately boosting business performance and profitability.

Product Designer ・ Florianópolis, Brazil ・ Remote ・ (Dec 2023 - Present)

As the solo designer at Data Rudder, I collaborate within a cross-functional team to ensure the usability and interface of an analytics web system.

  • Developed and implemented a comprehensive design system on Figma within one month, improving product design for three products and reducing time-to-market.

  • Partnered with engineers and stakeholders to design fraud prevention features, mitigating financial risks and saving millions of BRL.

  • Led the creation of user-centric solutions by translating business requirements into intuitive interfaces, benefitting 100+ clients and 400+ users.

  • Collaborated with product and engineering teams to align on technical feasibility and reduce rework during feature development.

Diálogo Logística

Diálogo Logística is a leading transportation and logistics company, providing pickup and delivery services across over 2,100 Brazilian cities.

Product Designer ・ Porto Alegre, Brazil ・ Remote ・ (July 2022 - Dec 2023)

As the first Product Designer embedded within the Digital Products team at Diálogo Logística, I played a key role in creating a desktop logistics management system for the operations team and a mobile application to simplify daily tasks for delivery drivers.

  • Guided the digital transformation of manual processes, resulting in automated workflows, improved data quality, and real-time record access.

  • Increased reverse pick-up request automation from 70% to 95%, driving operational efficiency and supporting business scalability.

  • Collaborated with product managers to align design strategies with business goals, using user research, wireframing, and prototyping techniques.

  • Ensured design coherence across mobile and desktop platforms by using Figma’s design system tools.

Jungle Devs

Jungle Devs is a technology company focused on developing people who create software for partners across various countries, including the United States, Poland, South Africa, Australia, and Brazil.

Product Designer ・ Florianópolis, Brazil ・ Remote ・ (May 2021 - July 2022)

During my time at JungleDevs, I applied teamwork and asynchronous communication to design responsive web pages and software, leading to the successful implementation of numerous initiatives.

  • Designed wireframes, mockups, and interactive prototypes for SaaS applications, landing pages, and websites using Figma.

  • Conducted stakeholder feedback sessions to gather insights and refine designs, promoting user-driven improvements.

  • Worked closely with developers to validate technical feasibility, ensuring smooth design-to-development transitions.

  • Used Slack and internal tools to communicate user needs and product insights, fostering collaboration across teams.

Creative Drive Latam / Accenture Song

CreativeDrive, now part of Accenture Song, is a tech-based global company focused on content creation for sales and marketing strategy.

Art Specialist ・ Florianópolis, Brazil ・ Remote ・ (June 2020 - April 2021)

In this role, I collaborated closely with the Art Director to develop creative content that elevated the online shopping experiences of global retailers through high-quality CGI design.

  • Translated business needs into engaging visual concepts, delivering 3D interior design content for brands like Walmart, The Home Depot, and Mobly to enhance customer experience and brand presence.

  • Ensured design consistency and quality control, maintaining high standards in CGI production for e-commerce platforms.

  • Designed detailed planograms and go-by decks, bridging the gap between strategy and creative execution.

  • Collaborated cross-functionally with architects, interior designers, and graphic designers to ensure alignment with brand identity and business objectives.

CGI Content Creator ・ Florianópolis, Brazil ・ Hybrid ・ (August 2017 - May 2020)

As a CGI Content Creator, I developed visually stunning 3D content for e-commerce and social media platforms, sharpening my aesthetic and creative problem-solving skills.

  • Produced high-quality 3D architectural and interior design visuals aligned with client expectations and business objectives.

  • Worked collaboratively with cross-disciplinary teams to meet deadlines and deliver high-impact visual solutions efficiently.

Education

Architecture and Urban Planning

@ University of the State of Santa Catarina ・ (August 2011 - August 2017)

Landscape Architecture

@ Corvinus University of Budapest ・ (January 2014 - January 2015)

Volunteering

Ladies that UX Florianópolis

Ladies that UX is a global organization that has chapters all over the world and aims to support and promote female skill and talent.

Local Leader ・ (June 2019 - July 2021)

At Ladies That UX Florianópolis, I expanded the chapter to become the largest worldwide in volunteer numbers.

  • Conducted growth strategies and community engagement initiatives that led to the chapter becoming the
    largest in the world, with over 40 active volunteers and over 2400 followers on social media;

  • Managed a diverse team of volunteers, ensuring cohesive collaborative work and motivation;

  • Organized monthly UX education sessions, enriching professional development within the community;

  • Developed and executed strategic roadmaps to align organizational goals with community needs.

Languages

Portuguese

Native

English

Fluent (C1)

Get in touch!

To know more about my work or just to say Hi, don't hesitate to reach out! 

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